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CASE STUDY: How we helped a manufacturing firm become oversubscribed through LinkedIn
The LinkedIn System That Helped An Engineering Firm Book Meetings with FedEx and Walmart
Watch the 7-minute breakdown of exactly how we executed the playbook: the strategy, the content, and the outreach - without spending £1 on ads.
Free to access.
Dear marketer,
If you want to know the fastest, simplest, and most certain way to make LinkedIn work for your company...
Without pouring more budget into LinkedIn ads that cost more every quarter while results flatline...
And without posting cringey content that would ruin your company's brand...
Then this video will be the most important one you watch all year.
Here's why:
Hutchinson went from never using the platform to people flying across the globe to tour their factory.
NGS went from never posting on the platform to booking meetings with Walmart, CAT, Boeing, and Lockheed Martin within 6 months.
Meanwhile, most established B2B firms have bigger budgets, bigger teams and better products than the challengers eating into their market, and still lose the attention war on LinkedIn.
They blame the algorithm, their agency, or LinkedIn as a platform.
The reality is, they're using an outdated, flawed playbook.
Our team at noticed. runs organic LinkedIn campaigns for 40+ of the biggest B2B brands in Europe. We send 100,000+ LinkedIn DMs per month,generate 3M views/week and have generated £143M+ in pipeline for clients through the platform.
And now you get a behind-the-curtain look at exactly the system we use...

What you'll see in the breakdown
01
Why LinkedIn is becoming a core channel for scaling B2B companies
02
The 5Ps LinkedIn framework we used to drive demand
03
The content strategy that drove 1M impressions in 6 weeks
04
The messages we sent that had people flying across the globe to see them
05
The simple asset that sold out their first webinar
06
How we tied all of our activity back to pipeline and revenue
07
How to run this inside your own business
OUR WALL OF PROOF
"The team has a unique ability to distil complex brand identities into clear, compelling narratives that resonate with target audiences. If you're looking for someone who can elevate your brand and drive meaningful engagement, I wholeheartedly recommend them. Their expertise, and strategic thinking make them invaluable."

Rowan GeereVP, VISA

$350,000 in revenue through LinkedIn in 6 months
"Just this year alone they've helped us gain nearly 2 million impressions on LinkedIn as well as getting regular enquiries in the inbox. Highly recommend."

Ross TomkinsFounder, Alphagenix

30,000 followers gained over 9 months
"Working with noticed. was a brilliant experience. Their team brought energy, insight, and great results. We learned a huge amount and always felt in safe hands. Highly recommend."

Jamie EllisManaging Director, Desklodge

Signed key accounts with World Aquatics and Basketball England
“I'm not sure there's a better marketing team in the UK. We are always shocked by the results they drive and just how efficient their team is. They're incredible.”

Jack FrimstonDirector, WHAM

£230,000 in new revenue from LinkedIn in 4 months
"Really happy with how many leads was delivered. The team are true experts at generating performance for clients. Very happy!"

Mitch ClaytonCEO, Flowd

3600 qualified leads in 1 quarter
"They've helped us to post content consistently and grow our founder's LinkedIn pages to 30,000+ followers in just 9 months. They're also great people to work with and are constantly thinking ahead."

Liam WhiteCEO, Dr. Will's

£103M deal secured within 12 months
Struggling to bring in deals with traditional sales & marketing efforts
They were cold calling, cold emailing, attending trade shows. But none of it seemed to be converting into new business. They'd heard another B2B firm using LinkedIn, so they wanted to test the market.
Today, it's their No.1 marketing channel. They drive £750K+ in new business through the platform and millions of views for their brand.
The system we ran
Four moving parts. The recording shows all four being built.
01
Position
We started by making them the clear solution to their ICP's biggest problem. Together, we set one Big Message for the year, so every post, conversation and asset pushed the same idea into the market.

02
Post
Next, we put that message in front of their ICP week after week through content. The goal wasn't likes. It was making sure that when their buyers thought about this problem, they thought of them.

03
Pinpoint
As the content went out, we captured every signal of interest across LinkedIn, such as profile views, engagement and new followers who matched the ICP. That showed us exactly who was paying attention, so no interest went unnoticed.

04
Prospect
We then started one-to-one conversations with the people who'd shown interest. Because they already knew who our client was and what they stood for, these were warm conversations, not cold pitches.

05
Pull
At the end of each quarter, we launched a big demand asset (webinar, report, guide) that pulled in everyone we'd warmed up over the previous three months. People who had been quietly interested finally had a reason to raise their hand, and that turned the demand we'd built into leads.


The UK's #1 LinkedIn Marketing Agency
noticed. is a UK marketing agency built around one thing: LinkedIn campaigns that attract, engage and convert ideal clients for B2B businesses. We work with brands targeting decision-makers who are tired of activity that never turns into pipeline.
This breakdown is one of those campaigns, shown in full: the real strategy, content and outreach with nothing held back.
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